Instagram is one of the most popular social networking sites with 800 million monthly users. As it continues to grow its popularity, Instagram remains No. 1 to continuously add new features on its platform to engage audiences. Instagram stories are just another feature that add value to the social media experience.
On this page, we’ll discuss the basics of this feature and five tips to help you nail your Instagram account.
Let’s get started!
- USING THE RIGHT HASHTAGS ON INSTAGRAM
If you include the right Instagram hashtags on your posts, you are likely to see higher engagement than you would if you didn’t have any hashtags. Hashtags might not seem like much of an advantage on the surface, but they are one of the most important aspects of promoting your Instagram accounts.
How high up on a hashtag page your post appears – A nice question?
It all depends on:
- How often your Hashtag is being used
- How popular your post is (for example does it already have a lot of likes and comments?)
- When you shared it (you may find lots of old posts on hashtag searches)
- The audience strength (ie. do you have a large, engaging audience?)
- USING THE APPROPRIATE FILTERS ON INSTAGRAM
Using Instagram filters is so simple. After opening the app and either taking a picture or uploading your own, tap “next” and then tap the filter you wish to apply – That’s it. You can also adjust the filter’s strength by tapping the filter again. When you’re happy with your filter, click “done.”
Chances are that your favorite Instagrammer or YouTuber uses one of these filters. Here are the 10 most popular current filters on Instagram:
●Normal (without filter)
●Medium-thick letters
●Juno
●Lark
●Ludwig
●Gingham
●Valencia
●X-Pro II
●Lo-fi
●Amaro
3) POST TO INSTAGRAM AT THE RIGHT TIME
In addition to adding the relevant hashtags and using the most useful filters, you should also consider the timing of your instagram posts.
There is a specific approach to analyze what worked and what didn’t work for you in the past. By visiting the optimization section, you can obtain a detailed analysis of your publication history in relation to your participation. This report will also highlight the best times of the day where your post got the maximum views.
Black circles indicate when you usually publish multimedia content. Pale grey circles indicate when your community interacts. The big grey circles represent the best moments to post.
You can also get a lot of free information from the Instagram Analytics for Business account.
4) USE GEOGRAPHICAL TAGS ON INSTAGRAM TO GET DISCOVERED LOCALLY
One of the greatest things about Instagram is the knowledge it gives you to reach people all across the globe. When your brand shares a video or photo on Instagram, it can potentially be seen by people right from the US to Sri Lanka, and everywhere in between. This reach is impressive. Additionally, Instagram allows you want to target more specific audiences – this is where Instagram geotags come into play.
5) FOLLOW THE TRENDS TO GET MORE FOLLOWERS
To get more followers on Instagram do the following things:
- Promote your dedicated hashtag on your other social profiles, on your website, and your email blast.
- Get creative with your hashtags. Be funny, ironic, or outrageous – but never boring!
- Watch topically relevant and trending hashtags. Join these conversations to get in front of more people.
- Use your bio link to drive traffic to your newest or most popular content.
- Write descriptive captions. Storytelling will help generate engagement and sharing.
- Interact with top influencers in your space and try to become one of their favorite people or brands.
- Don’t want a tagged photo of you or your brand on your profile? Edit Tags to hide images from your profile.
- Adjust your settings so any potentially embarrassing tagged photos won’t show without your approval.
- Develop your own unique, recognizable visual style. Figure out how you want to stand out and make it so!
- Visit the Places tab to see what’s happening locally – your neighborhood, a city you’re targeting in ads, or an event in a certain location.
- Use a Call To Action (CTA) to tell people what you want them to do with your posts. Find clever ways to get people to share your content.
If you focus on engagement, not just followers, Instagram can be a great platform for your products and brand, which can generate great revenue for your business.
Do not forget to share your feedback and comments below.
