About the Project: Home Jiny is the first online e-commerce platform in the world that provides a huge bouquet of frequently used products and services that a household needs on one single app. With it’s unique concept they launch 1000+ products and 200+ services – they needed a competent digital partner to implement their entire Go to Market Plan.
Our Role: Ikokas developed a detailed roll out plan, post market research, and involved Growth Advisors, Digital Designers, Market Researchers to draw up an elaborate execution plan. With one of the most unique strategies ever executed, we devised a 3+7+15 Days Action Plan. The entire focus was divided in 3 phrases with Pre-Launch, Launch and Post-Launch promotions. Within just 20 days of Home Jiny lunch, we achieved 600 targets likes and 40,000 page views on facebook.