A dental surgeon practitioner who has started her fitness and lifestyle modification journey since 2005, her prime focus is offering a holistic approach to health and overall wellbeing with a seamless integration of exercise coupled with individual specific nutrition plans.
Dr Shalini wanted to build a digital presence starting from branding, designing, development and marketing collaterals. The requirement of a website that is well-informed, self-educated and should focus on client-specific training, as well as enable e-commerce transactions, so that a broader base of the populace can be targeted for her skill sets. Requisite was to make it smooth, seamless and attractive for a better experience.
We worked towards ideating and implementing the requirement with the expertise of domain with below steps:
Dr Shalini’s vision of transforming people is “LEANER, STRONGER & Healthier” to lead a happy and healthy life. The same has been kept in knowledge to create the logo that represents her vision. We decided to create a logo that says it all; Green depicts the health and nutrition values; Orange depicts the fitness aspect.