Usability Testing for your Business
We pride ourselves in honing your digital strategy for business outcomes that drive real results

Usability Testing is a user-centered interaction design approach to evaluate a product by testing it with real time-users. This includes testing User Interface (UI) and User Experience (UX) to ensure effectiveness and convenience in using the product application according to the user’s point of view. The testing process is performed meticulously by running a list of tasks and monitor each step to identify any errors or gaps at a prototype stage.

At Ikokas, we focus on the main component of Usability Testing i.e. learnability, efficiency, memorability, errors, and satisfaction. We believe, in the present competitive age, it is imperative to create a unique product while ensuring a smooth and hassle-free experience for users. Usability Testing ensures it highlights any potential issues and is fixed before your launch. Some of the advantages of implementing usability testing are:

  • Early detection of bugs and issues
  • Product Accuracy
  • Modifications to increase the overall performance
  • Validates excellent user experience and satisfaction
Why is it Important?

The primary objective to run testing is to understand how your product will perform in the real-time scenario and make changes depending on the outcomes. However, it is not limited to analyzing performance metrics but is also a great way to know the users and their needs to offer them a better user experience. Our adept team of talented and dexterous researchers and QA engineers, who practice and perform every step of the testing phase vigilantly, ensure they deliver you a smooth and great product for our clients, from design to performance.

Type of Usability Testing

Remote Testing
Remote testing is done via creating a test plan across different geographical locations involving developers, testers, and multiple users.

A/B Testing
It is a method to put in two live variants of a website or app by sending half of the traffic to one and a half to the other and measuring the data to see which one has a greater conversion rate.

Mobile App Usability Testing
As goes with the name, it refers to the product testing performed on mobile platforms. It gives you an understanding of the user’s in-app behavior and how much does the user perceives your product on a different interface.

Hallway Testing
It is a technique using people with testing skills over a regular audience to test the product. This approach is effective for developing a new product and testing it for the first time.

Expert Review
Expert Reviews of usability are the evaluation of the product on basis of set design principles and guidelines by experienced testing experts. This is also known as heuristic evaluation.

Automated Expert Review
Similar to the expert review, automated reviews are provided using software programs based on the user-experience design and approach.

Our Approach

At Ikokas, we get to know your services and your business goals. We provide custom-tailored solutions that solve your business problems by utilizing qualitative and quantitative methodologies from user behavior to audience persona.

Our integrated approach includes research on basis of LEADER:

  • Learn – Establish business context & align with internal priorities
  • Explore – Conduct research to develop understanding & identify user problems
  • Analyze – Convert results into key insights and generate a wide range of ideas
  • Develop – Build a real representation of ideas for testing through prototypes or beta modules
  • Examine – Return to the user for feedback on designs through the live interfaces, web, or app
  • Revisit – Track again from step 1 for continuous improvements

Our Work
How we differentiate you in the marketplace
Firstech
Explore >
Suket Dhir
Explore >
SBI Card
Explore >
Max life
Explore >
Hero MotoCorp
Explore >
Zoom insurance
Explore >
Fye
Explore >
Amway
Explore >

Testimonials

What they have to say about us

Ikokas is very good at their job and is able to make everything I desire so effortlessly. My initial idea was augmented manifold thanks to this heaven-sent idea from Ikokas. Masoom and Ikokas have/are working very hard to make my idea as fantastic as possible. I’d promote them to anyone including Mark Zuckerberg

Nelson Adesina,
CEO, For Your Entertainment

Our partnership with Ikokas helped us create and build a digital presence that represents our offering and that is aligned with our name “truMe”. Their design sense, UX expertise and digital marketing capabilities have built our online presence and helped source leads and business opportunities, which was the brief given to them. We have been particularly happy with their eye for detail, their aesthetic sense and customer focus.

Pramod N Uniyal,
Co-founder & CEO, TruMe

Ikokas has helped us gain online visibility which has resulted in an increase in clients and business inquiries. Ikokas is very knowledgeable in the digital marketing field. With this and Parvinder’s trusted business partners/ connections he really can provide the whole package. I have and will continue to gladly recommend IKOKAS to friends and business connections.

Hitesh,
C.O.O Intellect Design

Ikokas helped us contemporize and align with the new normal. The creative input for the new logo, page designs and UX built by them has made our website at par or probably better than global benchmarks.

Aditya Parmar,
Vice President, Zoom Insurance

Working with Ikokas technologies was a pleasant experience. Things that stand out in particular about them are – Their services, their quick response to queries, they were always available to provide feedback as the project went along. Secondly, they demonstrated a clear understanding of the scope and nature of the project and delivered accordingly.

Priya,
Manager - Enterprise Solutions,
Maxlife Insurance