Local SEO

As a first step towards ‘Local SEO’, we first immerse ourselves into understanding your target audience, your competition, your market, then begin to explore the different possibilities on how your customers will search online. Since Local SEO is the use of online marketing strategies and tools, but with a more laser-focused approach, the team will identify the relevant searches and keywords.

Words such as ‘Near Me’ are more relevant today as local searches around these two words have multiplied by almost 500% in the past few years. So next we do a situation analysis of your business’s current online presence, and how various aspects may be impacting local search – challenges like negative reviews, insufficient listings, incorrect listings on critical local and national directories. We try to understand the situation to identify what works and what doesn’t and this serves as inputs for deciding our future strategy.

Post the analysis, we brainstorm internally to figure out what are the key parameters to make your Local SEO work. We develop a strategy with multiple approaches and present it to you. Our strategy is geared towards use of optimized methods, techniques and technology to push your website to the top of result pages. To optimize your website for local SEO, our strategy is defined by accuracy, relevance, understanding of the competitors, industry trends, market insight and use of the latest technological tools to offer you superior results. Whether your business is a real estate agency, a beauty salon or a café, our expert team knows just how to keep your SEO hyper-focused to specific nearby searches so you don’t waste your resources.

A good and effective local SEO optimization strategy generally includes claiming and optimizing a business’s Google My Business page, getting local citation listings, generating reviews, and a content marketing strategy that emphasis location-specific keywords and trends. Content search optimization is a critical part of the process where we take the keywords and work them into the copy. This will be a further signal to search engines to rank you for those terms.
By applying well defined SEO strategies, we improve the market visibility of your product/service at the local level, the quality of in-bound leads, the search engine traffic.

Once everything is in place and the changes are live – we measure, review and monitor the metrics, to see if the ‘Local SEO’ does what it’s supposed to. That is, matching your website and business to potential local customers searching.
Our review meetings ensure that the momentum is kept going, help maintain focus on the deliverables, and makes it easy to continuously reset the stage to keep campaigns moving forward. It is at this stage where we welcome our client’s feedback and inputs, and we quick-fix with little nips and tucks. Our rigorous tracking & monitoring is the secret to our long term success.
Timely and focused SEO is the best way to get your website ranked and reach more customers near you!